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Pitney
Bowes Increases Address
Data Accuracy With USPS-Certified
Delivery Point Validation
DANBURY,
Conn. June 20, 2002 -- Pitney Bowes (NYSE:PBI) has
released Finalist® 7.4, a USPS- certified software solution
designed to significantly improve the quality and deliverability
of mailing addresses. Finalist version 7.4 can leverage the
Delivery Point Validation database of 145 million USPS-confirmed
delivery points in the United States to help businesses increase
their mail delivery effectiveness.
According
to a recent United States Postal Service report, $1.5 billion
in postal costs are attributable annually to undeliverable
as addressed mail due to poor customer data. About 5.4 billion
pieces of mail are undeliverable, representing 3% of mail
volume. In addition, while 98% of the mail volume today is
bar-coded, over 23% of the mail still contains address errors/problems
that can impact efficient delivery. (Source USPS).
The
USPS updates the DPV database monthly to reduce undeliverable-as-addressed
mail and offer significant savings to mailers in postage costs.
The cost of correcting bad addresses manually can reach as
high as $3 to $11 per mail piece.
Delivery
Point Validation
DPV is an option that can be installed with Finalist to enhance
address validation. DPV will accept the cleansed addresses
from Finalist (that have matched the USPS ZIP+4 database)
and answer "yes or no" the question "Is this a deliverable
address" to enhance the mailer's ability to validate mailing
addresses prior to sending the mail piece.
Without
DPV, Finalist is capable of confirming whether addresses fall
within the address ranges specified in ZIP+4 records. For
example, "100 to 198 (even) MAPLE AVE" is a typical house
number range listed in the ZIP+4 database, and any even house
number in that range will validate and become CASS-certified,
whether or not the address actually exists.
Finalist
with DPV installed can confirm whether the individual address
really exists. For example, only three addresses might actually
exist in a given range like "100 to 198 (even)". Using Finalist
with DPV, a mailer can validate the correct addresses they
are mailing to and reject any other address in the range.
In other words, with Finalist's DPV option installed, a mailer
can also determine whether mail is actually delivered to the
address.
"Finalist
continues to set the industry standard for reducing returned
mail, obtaining faster delivery through USPS automation handling,
improving the delivery efficiency, reducing processing costs,"
said Lenore O'Connor, vice-president of Product Management,
Pitney Bowes docSense. "With the economy mired in a slump
and postage costs about to increase there has never been a
better time to attack the problem of address quality and returned
mail."
Pitney
Bowes docSense offers Finalist, ForwardTrak and Mailers
Choice® software to increase data quality and improve
mail efficiency.
Pitney
Bowes docSense will host a 60-minute Data Quality Web Seminar:
"How To Take Control of Your Data." The Web Seminar will be
held twice on Tuesday, June 25. Session A: 11:00 AM EST (10:00
CST, 8:00 PST) and Session B: 3:00 PM EST (2:00 CST, 12:00
PST).
More
information can be obtained by visiting http://docsense.pb.com
or by calling 1- 877-5docsense. More information about the
USPS 2002 CASS requirements can be obtained at the USPS Customer
Support Center at 800-238-3150.
Pitney
Bowes is a $4 billion global provider of informed mail and
message management. Pitney Bowes docSense is a provider of
premier solutions for the creation and distribution of efficient
and effective documents in paper and digital form. For more
information please visit www.pitneybowes.com
Media
Contact:
Scott Gerschwer
Manager, Media Relations
203-739-3163
Scott.Gerschwer@pb.com
*Pitney
Bowes docSense is a non-exclusive licensee of the United States
Postal Service.
*The
price of the DPV option for Finalist is offered by Pitney
Bowes docSense, and is not established, controlled, or approved
by the United Stated Government. Pitney Bowes Inc Announces
docSense as Wholly-Owned Subsidiary |