Keys to Internet Billing Success 
Leverage, Choice and Ease of Use

Mailers considering an Internet billing option should try to leverage their existing investment in 'legacy'-based statement generating applications. Why? So they can continue to serve their traditional paper-based customers while they meet the emerging preference for electronic billing cost-effectively. Otherwise, mailers risk investing a huge sum in a new or duplicate capability that may be underutilized for some time. 

Mailers can also minimize any upfront capital costs by utilizing a service bureau format, which enables mailers to offer an electronic billing option quickly and at a fraction of the ongoing unit cost of processing traditional, paper-based mail. 

As for choice, the biller direct and consolidation model should be viewed as complementary capabilities, not exclusionary options. One or the other or both can be utilized. The real danger comes from delay. Debating delivery models merely gives more nimble competitors time to take action and gain an edge. 

Additionally, high volume mailers that distribute statements only -- such as trade confirmations from brokerage firms or statements confirming investments in 40l(k) plans or mutual funds can still utilize electronic delivery but without a payment capability. The benefit? They respond to the growing consumer preference for faster delivery and easier handling. 

And, of course, convenience must be king. Every aspect of the digital service from enrolling on-line, to distinguishing between the receipt of statements only to the capability to both receive bills and make payments, to actually authorizing payment should be easy for consumers to implement.