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Pitney
Bowes Joins Siebel Alliance
Program as Strategic Platform Partner
Pitney
Bowes Mail and Document Expertise
Complements Siebel eBusiness Applications
Stamford,
Conn. and San Mateo, Calif. June 17, 2002 -- Pitney
Bowes Inc. (NYSE: PBI), a four-billion dollar global provider
of integrated mail and document management solutions, today
announced that it has joined the Siebel Alliance Program as
a Strategic Partner. Siebel Systems, Inc. (Nasdaq: SEBL) is
the world's leading provider of eBusiness applications software.
As a result of this alliance, Siebel Systems and Pitney Bowes
will co-market solutions and integrate technology that help
joint customers better utilize the information contained in
their mail, document, and messaging processes and leverage
this information for more effective Customer Relationship
Management (CRM). Gartner forecasts that the overall CRM market
will grow to $25.3 billion in 2002 and will reach $47 billion
by 2006.
Siebel Systems provides an integrated family of eBusiness
applications software, enabling multichannel sales, marketing,
and customer service systems to be deployed over the Web,
in call centers, in the field, through reseller channels,
and across retail and dealer networks. Pitney Bowes provides
core competencies in all aspects of the mail channel from
document creation to distribution and receipt in traditional
methods as well as the growing medium of digital document
delivery. Pitney Bowes will integrate its document technology
with Siebel eBusiness Applications, specifically Siebel Marketing
7¾which delivers a comprehensive solution for the complete
design, execution, and management of personalized, permission-based
campaigns across all channels of customer interaction; and
Siebel Call Center 7¾the market-leading application for call
centers to create a unique, market-leading solution for customers
that utilize technologies from both companies.
"The
integration of Pitney Bowes' solutions better enables users
of Siebel eBusiness Applications to achieve an accurate and
complete view of their customer, across multiple databases,
to strengthen their customer interactions," said Brian Baxendale,
group president, Pitney Bowes Document Messaging Technologies.
"Together Siebel Systems and Pitney Bowes provide an integrated,
multichannel, multiline of business, permission-based, personalized,
measurable solution that builds long-lasting and profitable
customer relationships."
"Joint
customers can integrate the Pitney Bowes messaging solutions
into a variety of Siebel eBusiness Applications," said Jeffrey
Scheel, Vice President and General Manager, Alliances for
Siebel Systems. "Pitney Bowes' expertise in statement processing,
document tracking, address data quality, and message production
and distribution analytics will enable our joint clients to
increase response rates and expand their revenue opportunities."
The
automated mail channel has many advantages for businesses
seeking to manage their customer relationships. Mail is less
intrusive than email or telemarketing campaigns and each piece
has a longer shelf life. Consumer-focused studies from several
sources support the conclusion that the arrival of mail is
a meaningful and valued "moment." In addition, the results
of direct mail are predictable and consistent from one campaign
to another and can be easily refined and targeted for improved
results.
The
joint Pitney Bowes-Siebel Marketing 7 integration addresses
the need to create high-value, customer-focused communications
by blending one-to-one messages into mission-critical transactional
documents. These are documents that the consumer opens and
reviews with greater scrutiny than a general marketing piece,
giving the marketing message greater opportunity for penetration
and response. Pitney Bowes will integrate its data, address,
and addressee quality solutions into Siebel Marketing 7 to
ensure the right person in each household receives the right
offer.
"The
partnership between Pitney Bowes and Siebel Systems enables
coordinated interaction with existing and potential customers
across all touchpoints-mail, email, Web, parcel, and call
center-according to customer preferences," said Mikael Hook
of the independent research firm Current Analysis. "The value
is that data from the entire process is gathered and made
available to optimize each customer experience and better
target the next communication."
The
Pitney Bowes solution suite will also enable call center service
representatives that use Siebel Call Center 7 to more rapidly
and accurately respond to billing, invoice, statement, policy,
and other physical and/or electronic statement inquiries by
providing an "as-built" rendering of the document, thereby
increasing customer satisfaction.
About
Pitney Bowes:
Pitney Bowes Inc. is a $4.1 billion global provider of integrated
mail and document management solutions headquartered in Stamford,
Conn. Pitney Bowes Document Messaging Technologies features
leading-edge large-scale solutions. The company's broad portfolio
of products and services, software, and financing adds value
to messages by reducing end-to-end costs, increasing user
convenience and ensuring delivery reliability and security.
More information about Pitney Bowes or "Closed-Loop" messaging
can be found at http://www.pb.com
or by calling toll free 800 983-9368.
About Siebel Systems
Siebel Systems, Inc. (Nasdaq: SEBL) is the world's leading
provider of eBusiness applications software. Siebel Systems
provides an integrated family of eBusiness applications software,
enabling multichannel sales, marketing, and customer service
systems to be deployed over the Web, in call centers, in the
field, through reseller channels, and across retail and dealer
networks. Siebel Systems' sales and service facilities are
located in more than 32 countries. For more information, please
visit Siebel Systems' Web site at http://www.siebel.com.
Media Contact:
Siebel Systems
Teddi Swenson
Siebel Systems Public Relations
650-477-4316
tswenson@siebel.com
Christopher
Tessier
Pitney Bowes Inc.
203 351-7210
Christopher.Tessier@pb.com
*
Except for the historical information contained herein, this
press release contains forward-looking statements that involve
risk or uncertainties. Future operating results of Siebel
Systems and Pitney Bowes may differ from the results discussed
or forecasted in the forward-looking statements due to factors
that include, but are not limited to, risks associated with
customer relations, such as the availability of products and
services, customer implementation of products and services,
relationships with customers, third-party vendors and systems
integrators, concentration of revenues in a relatively small
number of customers, existence of errors or defects in products,
ability to successfully manage growth, significant current
and expected additional competition and the need to continue
to expand product distribution and services offerings. Siebel
is a trademark of Siebel Systems, Inc. and may be registered
in certain jurisdictions. All other product and company names
mentioned are the property of their respective owners and
are mentioned for identification purposes only.
"Gartner"
Strategy Remains Key for CRM, 11 April 2002
Beth Eisenfeld and Debashish Sinha
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